HD-DVD is dead... long live Bluray.

While it's certain that Toshiba will knock out HD-DVD players, in just a few weeks the fortunes of the rival formats have removed all ambiguity. Many "technical experts" RUSHED to state the bleedin' obvious... wait for it! Every PS3 sold had a bluray player in it!

Gasp. Really? Many men have achieved the rank of Grand Admiral Obvious today.

In all honesty, that was always going to be a tipping factor... while the PS3 might have had slovenly sales compared to the X-box 360 and the immensely popular Wii - it had still managed to sell (as of January 1st, 2008) 10.5 million. So, even though HD-DVD had several studios on it's side and it managed to sell over 2 million players (roughly half were standalone players, others add-ons for existing products)... it was still in a whole other ballpark to Bluray.

Given that Sony has had more than one setback in trying to pioneer a new format, it made sense that they'd win this one... While the PS3 will likely struggle to make up the lost ground that the Wii's hugely broad appeal affords it or the head start the 360 got... it has certainly given Sony the last laugh in this pointless, costly and totally avoidable format war... Still, at least the sudden shift by studios has precipitated a quicker end than many had predicted... ultimately, format wars hurt everyone - the industry and the consumer.