Marvel Studios - the film arm of Marvel - made its first real foray into the superhero movie market with Iron Man... a character who (despite his recent prominence in the Marvel comic world) is far less well known than by the general public... while this claim could equally be levelled at Daredevil, Constantine, The Punisher and so on... none of them were hyped up to anywhere near the extent of Iron Man (even the new Incredible Hulk movie has been quiet by comparison)...

Most superhero origin films have felt a little weak... there's some need to build a character up before they fall into a bath of radioactive goop that gives them great powers and the ability to fit into incredibly tight costumes. In other words - you're spending a significant amount of time pretty much sitting around waiting for the person to go "OMG SUPERPOWERS!" Of course... perhaps by the nature of Iron Man... there's none of that. It's a more logical process... but then, that makes sense as there's a lot more logic to a guy building a big, bad ass power armour suit than there is to someone getting bitten by a spider and getting spider and emo superpowers.

So, anyway... the story goes pretty straight forwardly. Genius billionaire arms dealer Tony Stark - played by Robert Downey Jr. - goes off to Afghanistan to show the American military just how spiffy his new missiles are... why this can't be accomplished in America isn't ever explained because there are plenty of mountains to blow the hell out of in the USA... but there are fewer Afghani militants in the USA waiting to ambush the American military... So, Tony Stark gets taken hostage and is coerced into building his super duper Jericho missile because if there's one thing Taliban types want to do, it's blow the ever loving snot out of the mountains that cover their country.

The Taliban types aren't very bright because Tony Stark has an epiphany and realises it's time to repent for being an arms dealer and right wrongs... How does he do this? Well, he makes a big suit of power armour... quite how you can confuse a giant suit of armour with a state of the art missile is never explained but such plot details are neither here nor there. After a bit of heart to heart with a fellow captive, Stark gets his act together and runs off in a giant metal suit having killed a lot of people - naturally, his fellow captive heroically sacrifices himself to allow the armour to power up and kicks the bucket after a few last words to Stark.

As you'd expect, Stark skeedadles after setting a lot of stuff on fire. Somehow surviving a considerable fall and the disintegration of his armour on the way to moments later be fortuitously rescued by an American army chopper. He seems pretty fine when he gets home - despite having had the trauma of some time in captivity and so on. As you might guess - his business partner is all smiles and sunshine when he returns... until Stark says they won't be building weapons anymore... Of course, his business partner was responsible for Stark's imprisonment in the first place and selling weapons to the Ten Rings - a very unsubtle reference to the Mandarin for anyone that has any knowledge of the comics.

So, Tony jets off to save his dead friends village in another fairly cool action sequence which climaxes in the Tonster facing down to F-22s. Then, naturally Tony finds out that his business budy Stanes has been the one pulling the strings all along and that he has reverse engineered Stark's original powersuit. Which naturally leads to the climactic finale battle. No prizes for guessing who wins... and for those who choose to endure lengthy end credits, Samuel L. Jackson pops up to tell Downey that there's another film in it for him.

All-in-all, it's a good film. The action is slick and the effects all work, the look of the suits especially seems to work very well and while the "arc reactor" may in effect be just as magical as spider bites resulting in the ability to hang from walls, it seems much more plausible... so this film will likely be a lot more acceptable for people who find the notion of people firing beams from their eyes or acting like giant magnets to be rather childish.

In fact, Downey himself sells the character of Stark as rather relateable. There's no specific way to pin it down but he's very much the playboy and yet still, personable and human and not in the Bale's Batman is... with him, it's an act - as necessitated by the character... and that gives Downey more room to manoeuvre. He has that drink welded to his hand, sleeps around and yet, goes out and saves the day... oh, certainly we can't deny the comic book nature of his suit and his brawling antics... but he feels more real than most.

The real issue seems to be villains... It is important to have a villain (or villains) to face off again... and no one likes Darth Maul syndrome... actually, no one likes George Lucas anymore... but he can just play with all the Ewoks his money bought him. But beyond the final minutes, Iron Man has no real opponent... Sure, he gets away with the appearance of his business partner in the Iron Monger suit... but he's more of a finishing piece than someone who has been there all the way through...

Still, it easily surpasses Spiderman - if not in box office receipts than at least in interest and action... while it may not quite match Batman Begins it seems proof that Marvel can produce films that are more than just box office hits... it seems that it's own production studio has allowed it to be GOOD... whether The Incredible Hulk will prove this to be a trend or a fluke, remains to be seen.